“We are getting 5–7x return on what we spend on ads.”
Johnathan Williams
Williams Law · Birmingham, AL
Growth Studio / Legal Niche
We Scale
Law Firms.
Aggressive performance marketing for Criminal Defense, DUI, and Family Law attorneys across the United States.
284%Avg ROI/
3791+Consultations Booked/
$4,2MAd Spend Managed/
284%Avg ROI/
3791+Consultations Booked/
$4,2MAd Spend Managed/
The Only Three Verticals We Touch
Specialization Is
The Moat.
We turn away personal injury, estate law, immigration. The playbook only works because it is narrow.
01 / Vertical
Criminal Defense
Felony and misdemeanor intent capture in competitive metros. We go for keywords with 5 minute decision window.
02 / Vertical
DUI & Traffic
24/7 demand: weekend arrests, refusals, license suspensions. Hyper-localized landing pages by county that trigger immediate calls.
03 / Vertical
Family Law
Divorce, custody, and child support & alimony handled with empathy-first funnels that earn trust before the consultation.
A four-stage booking engine
The Playbook.
01/ Acquisition
Google Ads Optimization
We bid on the 4% of legal keywords that generate signed retainers. Specialist bid strategy by practice area.
02/ Conversion
Optimized Landing Pages
Practice-area templates battle-tested across 27 states, engineered for phone calls and form submits.
03/ Retention
24/7 Call Intake
If you're in court, we pick up. Legal-trained intake specialists qualify and book directly on your calendar, day or night.
04/ Result
Booked Consultations
Confirmed appointments injected into your calendar. You show up, close the retainer, and go back to practicing law.
Why Niche Specialization Wins
Why Most Attorneys
Lose At Google Ads.
01
The $100 Keyword Trap
Generalist agencies bid on broad terms like “lawyer near me” at $80–$200 per click. We target the high-intent long-tail terms that signal a ready-to-hire prospect.
02
Negative Keyword Mastery
Our proprietary library of 5,000+ legal negative keywords ensures you never pay for “pro bono,” “free legal advice,” law-school searches, or paralegal job hunters.
03
Intake Is the Bottleneck
Legal leads have a 5-minute half-life. Our integrated call answering solves the #1 reason law firms quietly lose money on ads: nobody answers the phone.
Generalist Agency vs. LegalCasesToday
Built For Everyone
Means Built For No One.
What It Covers
Generalist Agency
LegalCasesToday
Keyword Research
Built fresh on your dime, month one.
Pre-built clusters from dozens of US firms across 27 states.
Negative Keyword List
A few dozen, mostly generic.
5,000+ legal-specific negatives, refined monthly.
Landing Pages
Generic template, one for all clients.
Practice-area templates A/B tested against hundreds of variants.
Call Intake
Your front desk, during business hours.
Legal-trained 24/7 answering with calendar booking.
Reporting
Clicks, impressions, CTR.
Cost per booked consultation, by practice area, by metro.
/ Case StudiesAttorneys, on camera,
Attorneys, on camera,
closing more cases.
REAL FIRMS. REAL NUMBERS. NO PAID ACTORS, NO REENACTMENTS.
01
“Last month we brought in approximately 10 new paying clients.”
Kristopher Rezagholi
Rezagholi Law · Phoenix, AZ
“We've doubled the amount of cases we've been getting in every month.”
Christopher Lunardini, Esq.
Lunardini Law · Chicago, IL
“We've received a rate of return of over 500%.”
Michael Watson
Watson Law · Knoxville, TN
“We are closing between 10–12 new cases per month.”
Joe Cross, Esq.
Cross Law · Birmingham, MI
Your Firm · Next
Book Strategy Call →Be the next attorney on this wall.
Territory Exclusivity
Defend Your
Market Share.
We work with one firm per practice area per metro. Once your competitor signs, the door closes in your city. Claim your territory before they do.
SECURE YOUR TERRITORYLimited availability — United States only